The Success Mindset of a Real Estate Agent

Becoming successful in real estate, or anything for that matter, requires a mindset that supports and creates success. It seems that many people in real estate struggle with discovering the right philosophies to guide them to success. Maybe it’s because your brokerage doesn’t provide enough training, support and mentorship. Or maybe it’s because you haven’t dived deep into the waters of personal development. In this article, we’re gonna share the necessary mindset to inspire a successful, six-figure real estate business.

Find your why.

If you don’t know why you are even in the real estate industry, maybe it’s time to take a step back. Knowing why you chose real estate as a career option is crucial because if your reason isn’t strong or firm enough to get you out of bed, on the phones, or to a listing appointment, then you have some serious rethinking to do.

Look, for many people, the idea of being able to make more money in less time than the average 9 to 5 gig, and be free from the restraints that come with having a boss is enough. Remember you can achieve $100,000 in two transactions a month, in under 30 hours worth of work. That should be enough to get anybody up and at it.

Stop whining and do what it takes.

Yes, the truth is that it takes more time and energy to lay the foundation of a business in the beginning. However, the pay-off is so sweet. Because once the systems are set up and your marketing efforts have developed a momentum, much of your business simply becomes maintenance.

So stop whining about what it takes and just DO what it takes. And what it takes is for you to find people who want to buy and sell houses. And, if they’re not coming to you, you need to go to them. The best way to go to them is by phone and face to face. Let people know who you are and what you can do to help them. Get to know them and find out what their needs are. And then become a service professional and help. Allow them to become familiar with you and trust you. You just can’t think that hiding behind signs, social media posts and emails are ways to build relationships. Don’t worry, there is still a place for passive marketing and attraction marketing too.

Don’t be afraid of sales conversations.

Regardless of what you think on the subconscious level, regardless of what society says, sales is an honorable lot in life. Sales is the exchange of currency for a product or service. It’s how most humans get access to the things that they want and need. Sales people are simply those who service that process. Granted there are people who make a mockery of sales with slime ball tactics, slick claims and subpar offerings, the truth is there are many more sales professionals with integrity. If you are that sort of real estate professional, you have no reason to be timid about approaching people to service their needs.

The truth is, what we do is more about service than sales anyway. Our goal is to find out they need and help them with it. People decide to upgrade, downsize and invest everyday. They are newlyweds, growing families, divorcees, retirees, widows and those looking to grow their portfolios. People actually want what you have to offer!

But how are they to know that you can help them if you don’t tell them? Pick up that phone for an hour a day and let friends, family member, colleagues, coworkers, business owners, medical professionals, postal workers, school principals, beauty experts, neighbors and strangers in the check-out line know that you are the real estate professional they need in their corner. Leave them with all your forms of business contact information. Get involved in the community where they can interact and engage with you on deeper and more meaningful ways.

It’s all about relationship marketing and it’s your responsibility to build those relationships that can support and sustain and six-figure or more business, not to whine. Make it happen!

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